Sun Smart & Seriously Cool: Why Our Corduroy Hats Are a Must-Have for Kiwi Kids
Sun Smart & Seriously Cool: Why Our Corduroy Hats Are a Must-Have for Kiwi Kids
Let’s be honest getting kids to wear sun protection can feel like negotiating with tiny fashion critics. But what if sun safety didn’t mean compromising on style?
Enter our cool-as corduroy kids hats a total sell-out (yes, we had to reorder!) and now available in classic tan and our brand-new lilac shade. With that unique corduroy texture and our fab turtle logo front and centre, these hats are more than just practical, they’re a vibe.
Why Sun Protection Matters in Aotearoa
New Zealand has some of the highest UV radiation levels in the world, thanks to our location and thinner ozone layer. That means sun protection isn’t just a summer thing it’s an everyday essential.
Here’s what the stats say:
- Around 90,000 non-melanoma skin cancers are diagnosed in NZ each year
- Melanoma accounts for 10% of all national cancer registrations, with over 3,000 invasive cases reported in 2022
- More Kiwis die from melanoma than road accidents annually
- UV levels can reach extreme levels of 13 in parts of NZ during summer
And yes kids are especially vulnerable. Their skin is more sensitive, and UV damage in childhood can lead to serious issues later in life.
Style Meets Safety: Our Turtle-Approved Hats
We designed our corduroy hats with real life in mind:
- Wide brims for maximum shade
- Durable corduroy fabric that’s soft, breathable, and totally unique
- UV-smart design that pairs perfectly with sunscreen and sunglasses and of course, our signature turtle logo because sun safety should be fun!
Whether your little one is building sandcastles, scooting to school, or just living their best playground life, these hats are built to keep them protected and looking cool.
Parent Hack: Make Sun Safety a Habit
- Keep a “sun station” by the door with hats, sunscreen, and sunglasses
- Let kids choose their favourite colour tan or lilac for buy-in
- Make it a game: “Turtle Power Activated!” when they gear up
Lilac Is the New Tan
We’re obsessed with our new lilac shade it’s fresh, funky, and adds a pop of personality to any outfit. It’s the kind of colour that makes kids say “yes!” to wearing their hat, and parents say “finally!”
So here’s to sun-smart style that sells out for a reason. Our corduroy hats are back, better than ever, and ready to protect your little legends in the coolest way possible.
Shop now before they disappear again, because sun safety never looked so good.
Dolly & Naana